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With the broadcast feature you send targeted messages to defined recipient groups. Instead of communicating one by one, you reach all relevant customers at once, whether as a one-time message for short-notice changes or automated as a recurring campaign.
Available from Professional. Broadcasting is a plan feature, not a toggle under Account settings → Features.

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How does broadcast work?

Broadcast works in three steps:
  1. Define recipients: You choose one of three bases (bookings, customers, or subscriptions) and filter the target group by criteria such as period, resource, community, or subscription plan.
  2. Configure the message: You create a message with a subject, content, and an optional button. Type # to insert placeholders (stored for example as {customer.given_name}).
  3. Send: You decide whether the message is sent with Send now, Send later, or Recurring (daily, weekly, monthly).
The message is delivered through one or more channels at the same time: Email, SMS, and Push notification (anny app). There is no separate browser-notification channel.
Alternatively, start a broadcast directly from the Bookings, Customers, or Subscriptions view: filter your desired recipient list there and click Broadcast in the top right. The recipient list is carried over and can still be adjusted within the broadcast.You find the campaign area itself under Customers → Broadcasting.

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When do I use this?

  • You need to inform customers about changes at short notice (for example, a room closure or cancellation): A one-time broadcast to all affected bookings.
  • You want to automate regular reminders (for example, weekly planning, equipment returns): A recurring broadcast with matching filters.
  • You want to address subscription customers specifically (for example, an event newsletter, renewal notice): A broadcast based on subscriptions with a subscription plan filter.
  • Not suitable for: Transactional individual notifications such as booking confirmations or reminders. Use email templates for those.

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Relationship to other features

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Settings & options

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Filter options by recipient base

Based on bookings: Based on customer profiles: Based on subscriptions:

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Examples

All community members should be informed about different opening hours before the holidays. The broadcast is sent once by email and push notification.
All customers with an active subscription plan should be informed monthly about upcoming events and class offers. The broadcast is sent recurring by email.

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FAQ

No. Broadcast messages are purely informational and do not support a reply function. For individual communication, use the contact details in the customer profile.
Broadcast is purely informational and does not trigger any automatic cancellation or status change of bookings. If you inform about a room closure, for example, you have to cancel the affected bookings separately.
Yes. Open the campaign under Broadcasting, adjust the message or filters, and save. The changes apply from the next scheduled send.
Type a # character to open the variable picker. Stored values look like {customer.given_name}, {booking.resource}, or {plan.name}. The placeholder is replaced with the recipient’s data when the message is sent.
Only people who are registered as a customer in your anny organization and who match the chosen filter criteria.

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Troubleshooting

The filter combination returns no matches. Check whether the chosen subscription plan has active subscribers or whether the period filter contains bookings. For subscription-based broadcasts: make sure you have selected a specific subscription plan (the field must not be left empty).
Check the chosen channel. For email: has the person stored a valid email address? For push: is the anny app installed and are notifications activated? For SMS: is a mobile number available?
anny blocks broadcasts when the message is flagged as malicious and your organization is not on the trusted-account allowlist. Contact support to have your organization approved.