With UTM Link Tracking, you can see which channels and campaigns lead to bookings, subscriptions, or booking packages. This allows you to measure the performance of your marketing activities – without any additional tools.
Why UTM Tracking in anny is useful
If you link your booking page via external channels such as newsletters, social media, ads, or partners, you usually want to know:
Which source generates the most bookings?
Which campaign performs best?
Which partner referred which revenue?
With UTM Tracking, you can answer all of these questions – directly in anny.
Who is this feature for?
UTM Tracking is especially useful for:
Marketing teams analyzing campaign performance (newsletter, ads, blog, social media)
Sales or partner management teams who want to attribute bookings to specific partners (referral campaigns)
Organizations that want to track conversion data without relying on external tools
Set up UTM Tracking
You can generate a UTM link in the following areas:
Open the admin area and go to:
Account settings
Resource
Service
Then:
Go to the Booking page tab
Click Create tracking URL
Choose a utm_source (platform such as TikTok, Instagram, newsletter, or a custom value)
Define your utm_medium (the channel bringing traffic to your booking page, e.g. social, email, referral, cpc)
Set a utm_campaign name (e.g.
happy_2026)
The URL is generated using either one or all of these three parameters and can now be copied and shared.
Note
Use consistent naming (e.g. all lowercase, no spaces)
Define clear naming conventions for source, medium, and campaign
Example
Channel | Example UTM parameters |
Newsletter |
|
Google Ads |
|
| |
Partner page |
|
Attribution and Reporting
When is attribution stored?
A customer clicks on a UTM link
Bookings made within 14 days are attributed to that campaign
Reporting in tables and exports
UTM attribution is available in the following views and exports:
Bookings table / export
Subscriptions table / export
Booking packages table / export
Note: Advanced analysis in the Dashboard is coming soon.
Comparison with other conversion tracking methods
In addition to UTM Link Tracking, anny supports external tracking pixels. This allows you to send conversions (e.g. bookings or completed subscriptions) directly to ad platforms.
Tracking method | Goal / Platform | Supported in anny | Works in widget | Works without cookie consent |
UTM Link Tracking | Measure source & campaign | ✅ Yes | ✅ Yes | ✅ Yes |
Meta Ads Tracking | Meta Pixel | ✅ Yes | ⚠️ Yes, via Offline Conversion API | ⚠️ Yes, via Offline Conversion API |
LinkedIn Ads Tracking | LinkedIn Insight Tag | ✅ Yes | ⚠️ Yes, via Offline Conversion API | ⚠️ Yes, via Offline Conversion API |
TikTok Ads Tracking | TikTok Pixel | ✅ Yes | ⚠️ Yes, via Offline Conversion API | ⚠️ Yes, via Offline Conversion API |
Google Ads & Google Analytics | Google Ads / GA4 | ✅ Yes | ❌ No | ❌ No |
Tracking in widgets
For UTM Tracking to work in embedded widgets, the UTM parameters must be included in the URL where the widget is embedded.
Example
If your widget is embedded on https://my-website.com/booking, use the following campaign link:
https://my-website.com/booking?utm_source=google&utm_campaign=my_campaign
Important for redirects or internal links
If your campaign links to https://my-website.com and the customer navigates from there to the widget at https://my-website.com/booking, the UTM parameters must be preserved. Make sure your internal links or redirects do not drop the parameters.
❌ Incorrect:
https://my-website.com → https://my-website.com/booking
→ Parameters are lost → no attribution possible
✅ Correct:
https://my-website.com?utm_source=google&utm_campaign=my_campaign → https://my-website.com/booking?utm_source=google&utm_campaign=my_campaign
UTM parameters must be visible in the final URL before the widget loads – otherwise, anny cannot store attribution.
Good to Know
Set up tracking for: