This article guides you step by step through setting up Meta Ads tracking in anny. It covers adding your Pixel ID and configuring the Conversion API to reliably track conversions – even when cookie consent is limited.
Step-by-Step
Open the Meta Ads Manager
In the Meta Ads Manager, open the Events Manager
Go to Overview
Under Data Sources, select the relevant Pixel
Copy the Pixel ID
Open the Integration tab in the account settings in anny
Select Meta Ads
Paste the copied Pixel ID into the corresponding field
Save your changes
Set up the Conversion API
The Conversion API complements pixel tracking by enabling server-side events (e.g. when cookies are not accepted).
Create a Conversion API Gateway
In the Events Manager, open the relevant Data Source (Pixel)
Go to Settings
Navigate to Conversion API
Select Set up a new gateway
Generate an access token
In the Events Manager:
Data Sources → select Pixel → Settings → Conversion APIChoose Set up direct integration
Click Generate access token
Copy the generated access token
Add the access token in anny
Open the Meta Ads integration in anny
Paste the access token into the Conversion API field
Save your settings
