This article guides you step by step through setting up TikTok Ads tracking in anny. You’ll learn how to add your Pixel ID and connect the Events API to reliably track conversions – even when cookie consent is limited.
Open TikTok Ads Manager
In the TikTok Ads Manager, open the Event Manager
Go to Data Sources
Select the relevant Pixel
Copy the Pixel ID
Open the Integration settings in anny
Select TikTok Ads
Paste the Pixel ID into the corresponding field
Save your changes
Connect the Events API
The Events API complements pixel tracking by enabling server-side events for more reliable conversion tracking.
Generate an access token
In the Event Manager, select the relevant Pixel
Open Settings
Navigate to Events API
Click Generate access token
Copy the generated access token