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Display prices in net or gross?
Display prices in net or gross?

When do I use the net price, and when do I use the gross price? What does this change in the invoicing process?

Alex avatar
Written by Alex
Updated over a week ago

As a company or service provider that offers its resources online, e.g., via the booking tool from anny, the central question is whether the prices should be stated in net or gross. The answer to the question can be determined quickly:

Are your customers private individuals or small businesses?

In this case, it is a business-to-customer (B2C) relationship, and it is best to state the price in gross. This means the invoice amount WITH VAT (percentages vary per country). The VAT is then deducted from the invoice and shown separately.

Are your customers also companies?

In this case, it is a business-to-business (B2B) relationship, and it is best to state the price in net. This means the invoice amount WITHOUT VAT. The VAT is then added to the invoice.

The difference between gross and net on your own booking page with anny

In the end, the invoice total is identical in both cases. So why bother at all?

Business customers (B2B) require the total net amount and a separately itemized sales tax for a room rental, a consulting service or a car booking, for example, in order to receive the latter back from the tax office. With the booking tool from anny, the gross or net invoice is generated automatically for your customers. Exactly as you have previously set it up.


How do I switch from gross to net view?

In the anny booking tool, you can switch from gross to net and vice versa under the service's settings. Your own booking page will adapt to your settings immediately. (Resource > Services / Booking options > Service / Edit booking option > Price)

anny makes changing from NET to GROSS easy

By the way: The automatic invoicing in anny takes your configurations into account depending on the service. So you no longer have to worry about whether you need the gross or net invoice template.


Edge case: Free bookings without a price

Some online bookings are free of charge. This can be an initial consultation or a trial training session. In both of these cases, it is likely that you want to make it clear that the service is offered for free. It therefore makes sense to state a price of €0.00.

In other cases, such as internal room allocations or simple appointments, it can lead to confusion if the words "free of charge" appear. The customer simply did not expect to have to pay anything at all. In this case, you can now completely remove the price from your service in anny. This will also hide the "free" notice on your booking page.

Pro tip.: You can also add a custom Price preview in the advanced settings of the Service / Booking Option

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