> ## Documentation Index
> Fetch the complete documentation index at: https://docs.anny.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Track Bookings with UTM Links

> See which channels and campaigns drive your bookings, subscriptions, and packages, directly in anny and without extra tools.

With UTM link tracking, you can see which channels and campaigns lead to bookings, subscriptions, or booking packages. This lets you measure the performance of your marketing activities without any additional tools.

## **Why UTM tracking in anny is useful**

When you link to your booking page through external channels such as newsletters, social media, ads, or partners, you want to know:

* Which source brings the most bookings?
* Which campaign performs best?
* Which partner generated which revenue?

Thanks to UTM tracking, you can find out exactly that, right in anny.

The feature is especially suited for:

* **Marketing teams** that want to analyze campaign performance (newsletter, ads, blog, social media)
* **Sales or partner management teams** that want to attribute bookings to specific partners (referral campaigns)
* **Organizations** that want to capture conversion data without external tools.

## Setting up UTM tracking

You can generate a UTM link in the following areas:

<Steps>
  <Step title="Open the booking page in the admin area">
    In the admin area, open the **account settings, resource, or service** for which you want to set up UTM tracking. Go to the **Booking page** tab.
  </Step>

  <Step title="Create UTM tracking">
    Click **Create tracking URL**.

    1. Choose a `utm_source` (a platform such as TikTok, Instagram, newsletter, etc., or create your own)
    2. Define your `utm_medium` (the channel through which traffic reaches your booking page, such as social, email, referral, or cpc)
    3. Assign your own campaign name `utm_campaign` (e.g. happy\_2026)

    The URL is created with one, several, or all three parameters and can now be copied for sharing.
  </Step>
</Steps>

<Note>
  * Consistent spelling for parameters (e.g. all **lowercase**, no **spaces**)
  * Clear naming conventions for `source`, `medium`, `campaign`
</Note>

**Practical examples**

| Channel      | Example UTM parameters                                                       |
| ------------ | ---------------------------------------------------------------------------- |
| Newsletter   | `utm_source=newsletter`<br />`utm_medium=email`<br />`utm_campaign=may24`    |
| Google Ads   | `utm_source=google`<br />`utm_medium=cpc`<br />`utm_campaign=search_brand`   |
| Instagram    | `utm_source=instagram`<br />`utm_medium=social`<br />`utm_campaign=event`    |
| Partner page | `utm_source=partnerxy`<br />`utm_medium=referral`<br />`utm_campaign=launch` |

## Analysis

**When is the attribution saved?**

* A customer clicks a UTM link
* Bookings are attributed to that campaign within **14 days**.

**Analysis in tables and exports**

UTM attribution is also shown in the following overviews and export files:

* **Booking table** / **Export**
* **Subscription table** / **Export**
* **Booking package table** / **Export**

<Note>
  An extended analysis in the **dashboard** is planned.
</Note>

## Comparison with other conversion tracking methods

Besides UTM link tracking, anny also lets you integrate external tracking pixels. This way, you can send conversions (e.g. bookings or completed subscriptions) back to advertising platforms directly. Here is an overview:

| Tracking method               | Goal / platform           | Supported in anny? | Works in the widget?                | Works without cookie consent        |
| ----------------------------- | ------------------------- | ------------------ | ----------------------------------- | ----------------------------------- |
| UTM link tracking             | Measure source & campaign | ✅ Yes              | ✅ Yes                               | ✅ Yes                               |
| Meta Ads                      | Meta Pixel                | ✅ Yes              | ⚠️ Yes, with Offline Conversion API | ⚠️ Yes, with Offline Conversion API |
| LinkedIn Ads tracking         | LinkedIn Insight Tag      | ✅ Yes              | ⚠️ Yes, with Offline Conversion API | ⚠️ Yes, with Offline Conversion API |
| TikTok Ads tracking           | TikTok Pixel              | ✅ Yes              | ⚠️ Yes, with Offline Conversion API | ⚠️ Yes, with Offline Conversion API |
| Google Ads & Google Analytics | Google Ads / GA4          | ✅ Yes              | ⚠️ Yes, with custom code            | ❌ No                                |

Here is how to set up the other conversion tracking options:

* [Set up Meta Ads](/en/meta-ads-tracking)
* [Set up TikTok Ads](/en/tiktok-ads-tracking)
* [Set up LinkedIn Ads](/en/linkedin-ads-tracking)
* [Set up Google Ads](/en/google-analytics)

Learn more about custom code embedding here:

* [Website Widget Advanced](/en/widget-embed-advanced)

## Tracking in the widget

For UTM tracking to work with embedded widgets too, the UTM parameters must be correctly included in the URL **on which the widget is embedded**.

For example, if your widget is embedded on the page `https://my-website.com/booking`, then use the following link for your campaign:

`https://my-website.com/booking?utm_source=google&utm_campaign=my_campaign`

**Important with redirects or internal links**

If your campaign links to `https://my-website.com`, for example, and the customer only navigates from there to the widget on `https://my-website.com/booking`, then **the UTM parameters must be carried over**.

**Make sure** your internal links or redirects **do not lose** the parameters.

**❌ Wrong:**

```text theme={null}
https://my-website.com → https://my-website.com/booking
```

→ Parameters are lost → no attribution possible

**✅ Right:**

```text theme={null}
https://my-website.com?utm_source=google&utm_campaign=my_campaign →   https://my-website.com/booking?utm_source=google&utm_campaign=my_campaign
```

UTM parameters must be **visible in the final URL**, **before the widget is loaded**. Otherwise anny cannot perform any attribution.